CrownCoat
Groomer's Choice is one of the leading dog grooming supply companies in the United States that groomers globally turn to. When launching their new long-lasting scent line, Groomer's Choice turned to TC Creative to help develop a name, visual identity, branding, and packaging design.
Many pet grooming supply products lack the visual appeal of direct-to-consumer grooming products. We wanted to bring that same elevated look within the grooming industry. The challenge was to create a name and branding that clearly communicated the product's main differentiator, and vibrant packaging that appealed to groomers as it would individual pet owners. Introducing CrownCoat!
