4A Performance - Social Media Campaign
When founder and owner of b|well company, Bri Fiedler was gearing up to open her new state-of-the-art performance facility and fitness acceleration program, she turned to me to help her launch a social media campaign to drive engagement and gain registrations. Leveraging D1 college athletes as brand ambassadors for the program, I created a campaign emphasizing key differentiators of her program and facilities wrapped in hype messaging and sports culture references. In addition to static posts and carousel creative, the campaign also included interactive and video tactics to engage the audience.
