Building beautiful brands the get results
Building beautiful brands the get results
While Brand Architect at Profile by Sanford, it was amazing to see and be part of a brand that was evolving and experiencing tremendous growth. It created unique opportunities and challenges to adapt by introducing new products and services for our current members and gaining new ones, all while aligning to our vision, mission, and values. While we all wore several hats, my primary role was to establish and maintain, the look, feel, and emotional impact of the brand. Enjoy a snapshot of several years of work there.