Flagstaff Birth Support Fund
Flagstaff Birth Support Fund (FBSF) aims to reduce maternal-infant health inequities and disparities in Northern Arizona by improving birth outcomes, postpartum mental and physical health, and long-term mental health for children. To give back to my community as FBSF does for theirs, I selected FBSF for a pro-bono project.
One of their main goals was to improve their branding. As they continue to grow and provide for those in need, they wanted a logo that could grow with them, resonate with expecting mothers, and reflect their local community. Their resulting branding features stacked layers matching each word of their organization's name.
